Our mission
Mo is about empowering Africans with high quality, premium phones that won’t break the bank. We believe that quality mobile phones help create opportunity and prosperity and the way to get them in the hands of all Africans is through circular models. Our devices are sourced and refurbished internationally and are high-quality, affordable and have a positive sustainability impact. We offer them to consumers in attractive installment plans so they really are ‘the smart choice’.
What we do
At the heart we are a technology marketplace that offers trust and transparency so that our users can opt for renewed products with confidence and ease. Our integrated financing solutions make them accessible for any budget. Every device we sell is backed by a solid in-house warranty. We work with the world’s best refurbishing companies to offer our products in Kenya and soon across all of Africa and we have local operations out of Nairobi - supported by a globally distributed technology team.
The Position
Title: Sales Force Manager-Lead Generators
Seniority: Manager
Reporting to: Director-Growth
Location: Nairobi, Kenya
Description
MoPhones is building a scalable lead-generation engine powered by gig workers who interact with large numbers of customers every day—cab drivers, boda riders, insurance agents, mobile money operators, delivery riders, field marketers, and more. These micro-agents (“Lead Generators”) promote MoPhones in their normal workflow and submit simple leads that our telesales team converts.
We are looking for a Sales Force Manager to build, train, and manage this distributed network of Lead Generators. This person will be responsible for sourcing partner groups, onboarding and training lead generators, ensuring quality and motivation, and driving consistent growth in lead volume and conversions.
This is a high-impact role ideal for someone who thrives in fast-moving environments, understands informal/gig ecosystems, and knows how to scale distributed sales networks.
Key Responsibilities
1. Recruitment & Expansion
- Identify and source networks of potential lead generators, including cab drivers, boda riders, insurance agents, mobile money operators, and other gig-economy workers.
- Build partnerships with associations, SACCOs, fleet owners, gig platforms, and high-traffic community groups.
- Run outreach campaigns, info sessions, and sign-up drives to grow the lead generator base.
2. Training & Enablement
- Develop simple, scalable training materials for new Lead Generators (WhatsApp modules, short videos, training decks, cheat sheets).
- Deliver onboarding sessions—both in-person and remote.
- Train Lead Generators on MoPhones value proposition, how to introduce the product, and how to submit high-quality leads.
3. Performance Management
- Track daily/weekly performance metrics: number of active Lead Generators, leads submitted, conversion rate, cost per lead.
- Set performance targets and incentives that drive consistent activity and high-quality leads.
- Identify top performers and nurture them into “super agents.”
4. Field Support & Motivation
- Provide ongoing coaching and troubleshooting to keep Lead Generators engaged.
- Run incentive programs, competitions, and recognition campaigns to increase activity.
- Visit field locations to gather insights, observe interactions, and improve the sales playbook.
5. Process & Systems Management
- Work with product/tech teams to streamline the lead submission process (e.g., WhatsApp bots, simple forms).
- Ensure that tele-sales feedback loops are functioning—Lead Generators should know when their leads convert and what their earnings are.
- Maintain accurate records of sign-ups, training, activity levels, and payouts.
6. Insights & Strategy
- Analyze performance data to identify bottlenecks and improvement opportunities.
- Continuously refine scripts, training, messaging, and incentives.
- Inform the MoPhones leadership team on rollout progress and strategic direction.
Requirements
Must-Have
- 3–6 years experience in sales force management, field sales, agent networks, or gig-worker operations.
- Proven ability to scale distributed sales teams or community-based agents.
- Strong communication and training skills (comfortable presenting to small and large groups).
- Excellent relationship-building skills and understanding of Kenya’s gig economy.
- Data-driven mindset with experience using dashboards, CRM/lead systems, or telesales tools.
- Ability to work in a fast-paced startup environment and adapt quickly.
Nice-to-Have
- Experience with telco, fintech, microfinance, insurance, or other sectors with distributed agents
- Experience designing incentive programs or performance management systems.
- Swahili proficiency and comfort working with diverse community groups.
- Experience working with cab drivers, boda networks, insurance agents, mobile money shops, etc.
Characteristics:
- Outcome driven with action bias
- Willing to go all out to support your team
- Also care deeply about their performance and holding them accountable for it
- Able to handle complications and challenges with ease
- Excitement to get your ‘hands dirty’
- Sense of urgency and ownership
What Success Looks Like
Growing a high-quality lead generator network from zero to thousands.
Consistently increasing weekly lead volume and conversion rates.
Lead Generators feel supported, motivated, and eager to promote MoPhones.
Efficient, simple processes that make lead submission easy and training scalable.
Strong collaboration between field operations, telesales, and growth teams.
Why Join MoPhones?
At MoPhones, we’re democratizing access to high-quality smartphones across Africa through innovative distribution and financing models. By empowering gig workers as micro-agents, you will build one of the most scalable and impactful sales engines in the region.
How we work at MoPhones
- We excel at collaboration, always placing company success over personal glory
- We disagree, then commit. We understand the value of productive conflict.
- We don’t make excuses, and welcome regular honest feedback as key to growth
- We understand that achieving great things involves taking smart risks
- We believe that making mistakes is OK.
- We think ambitiously, and have a bias towards action
- We prioritize ruthlessly and celebrate ‘no’
Interested? Let us know at nheller@mophones.co
